Ex-MSP CEO launches the most honest marketing agency in the industry—built exclusively for MSPs.
No crazy claims or insane guarantees. Just tried & true basic marketing strategies executed well.
The Anti-Agency MSPs Have Been Waiting For
For years, MSPs have been fed the same marketing promises: magic funnels, outrageous guarantees, and overpriced campaigns with little to show for it.
Roman Massey saw this play out from both sides. As an MSP owner himself for nearly a decade, he hired agencies that over-promised and under-delivered. Later, after starting a content marketing agency and working with over 50 clients, he realized most MSPs were still stuck in that same cycle.
That’s why he launched MSP Influence.
A marketing agency that does the basics right. That communicates clearly. That respects your time, your budget, and your reputation. No wild claims. No confusion. Just straightforward help from someone who knows the MSP world from the inside.
Why Cold Outreach Fails (and Why We Don't Lead With It)
Most MSP marketing agencies start with cold outreach. Cold email. Cold LinkedIn. Cold calls.
The problem is—cold only works if you’ve already got the foundation right.
If your Google presence is weak, your website’s outdated, and you haven’t earned trust through any public content, cold outreach just makes you look desperate.
No one’s going to book a call from a stranger MSP if your brand feels invisible or half-baked. Even if they click your link, they bounce. Even if you get replies, the close rate is garbage.
We don’t start there.
We focus on building a brand that can handle outreach. That means:
- You show up in search
- Your website builds trust
- Your content proves you know what you’re doing
When the foundation’s strong, warm leads find you, and cold ones actually take you seriously.
→ [Let’s Talk]
Simple call. No pressure. Just see if it makes sense.
✅ What We Do
- ✅ SEO that helps your MSP show up when people are actually looking
- ✅ Google Business Profile optimization to drive local calls
- ✅ Website updates so people actually trust you when they land
- ✅ Blog content that ranks, not filler for the sake of it
- ✅ Press releases and PR campaigns for local visibility
- ✅ Social media that builds authority without trying to go viral
- ✅ Client story interviews turned into marketing assets
- ✅ Reporting that makes sense and doesn’t hide behind jargon
- ✅ Clear communication, real expectations, solid work
❌ What We Don’t Do
- ❌ No “proprietary systems” or secret sauce funnels
- ❌ No outsourced fluff content that reads like AI
- ❌ No fake urgency, lead magnets, or bait-and-switch tactics
- ❌ No overpriced ad campaigns with zero tracking
- ❌ No trying to make you go viral on TikTok
- ❌ No hiding behind dashboards or buzzwords
- ❌ No long-term contracts just to keep you stuck
- ❌ No pretending marketing is more complicated than it is
- ❌ No BS
🎯 Who This Is For
- MSP owners who’ve tried marketing before and felt let down
- Teams that want more leads but don’t want to become influencers
- Providers who rely too much on referrals and word of mouth
- Businesses that show up on page 2 and know that’s not good enough
- MSPs that want to grow without pretending to be something they’re not
- Owners who value clear communication, simple plans, and real results
- People who are too busy running a company to figure this stuff out
❌ Who This Isn’t For
- People looking for a magic funnel that prints money overnight
- MSPs who want to “go viral” or chase trends instead of building trust
- Folks who need instant results to save their business (overnight success doesn’t exist)
- Business owners who aren’t willing to show up or answer a few questions
- Companies that want to hand everything off and disappear
- Agencies looking to resell our work under their name
- Anyone who isn’t ready to build something real and steady
👀 In the Name of Transparency
We’re new to the game as an MSP-focused agency. But we’re not new to marketing—and definitely not new to the MSP world.
Our founder, Roman, spent nearly a decade running an MSP himself. After stepping away, he built a marketing agency called Superspreader Media and worked with 50+ clients across different industries over the last three years.
MSP Influence is his return to where it all started.
And while this agency is new, we’ve already got some results to show:
- The MSP Roman used to run brought him back in to help with marketing
- In just 2 months, they’re now ranking Top 3 in Google for high-intent keywords like:
- “[City] Managed IT service provider”
- #1 for “Windows 11 upgrade [City]”
- They're ranking in ChatGPT (the future of search) for "best IT service provider in [City]"
- And they're showing up in Google's AI summaries
We don’t believe in pretending to be bigger than we are.
We believe in doing good work, tracking what works, and being upfront the whole way through.
We achieved the results in the above screenshots by creating valuable, story-driven website content, by getting listed in online directories that Google and ChatGPT think are important, and followed it up with strategic press releases to further cement their rankings.
👋 Meet the Founder
Roman Massey spent nearly a decade running an MSP in Vancouver, BC. He knows the industry from the inside—tech, clients, late nights, all of it.
After stepping away from IT, he built a content-focused marketing agency called Superspreader Media, working with over 50 businesses across North America.
Now he’s circling back to his roots.
MSP Influence is Roman’s way of giving MSPs the kind of marketing help he always wished he had—no fluff, no hype, just straight-up support from someone who gets it.
Roman now lives in Coeur d’Alene, Idaho, a small town with strong family values and a growing entrepreneurial community. He’s married, expecting a baby, and spends his downtime dirt biking, playing guitar, and enjoying the occasional cigar.
He’s not trying to be a guru. Just someone who does good work for good people.
Want to work together? Let's chat, see if it's a good fit.
The process is simple.
We'll look at your current marketing, what's working, what's not, and make a plan to improve it.
It starts with the foundations: A great website that tells your story and builds trust with your prospects, an optimized Google My Business account, and more Google reviews than your competitors.
Once that's nailed, it's organic traffic. Blog content and press releases to solidify rankings for all the right terms. We write everything and even handle the distribution.
Then, put out content every week on every platform, forever, like clockwork. Basic fundamentals.
Paid advertising is next. Every visitor and follower gets retargeted until they cry, die, or buy. Then we run campaigns to attract new prospects.
So, if you want me to take a look at your marketing, and see if it's a fit for us to help you:
Send me an email, roman@mspinfluence.com. Or, book a time to chat with the calendar below.